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Doing the right thing by people and the planet is more relevant than ever. In 2014 it had revenues of $25 million and now counts Taylor Swift, Rosie Huntington-Whiteley, Rihanna, and Emily Ratajkowski—stylish women who don’t lack for designers sending them free clothes—as paying customers. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. A big thank you to all our factory and warehouse teams on the front lines of making masks. I am hopeful this will encourage more sustainable business models that rethink the status quo of fashion, which currently leads to things like inventory waste and workers injustices. Revolutionize the way you see concrete with Reformation from Crossville. That’s why we send our scraps from our Factory in Los Angeles to our partner Osomtex to upcycle. And in some ways, we’re always teaching the next generation about the Reformation. Insta-chic and eco-friendly, Reformation has thoroughly infiltrated Hollywood’s cool-girl crowd. Our team started 2020 energized; we had big goals to set new standards for sustainable fashion. That’s why we have aligned our, SDGs we’re tackling over the next 5 years. And we’ve started to make masks and either donate or sell them at cost. In 2012, with the money she had made from Reformation’s early years, along with a side project producing private-label clothes for Urban Outfitters, Aflalo relaunched Reformation as an e-commerce business centered on a two-story factory in downtown Los Angeles and three stores, two in New York and one in L.A. Waste is the worst. We’ve upped our goal to reuse or recycle 200,000 garments a year. Like other brands, we’ve faced unprecedented challenges. Concrete visuals with movement, pitting, aggregate, and sheen variation are reinterpreted in stylish planks, creating a completely contemporary look. The impacts of store closures and dropping E-commerce sales evaporated the budget we expected to spend this quarter on core sustainability initiatives like Climate Neutral certification and our living wage increase. Pieces from a navy sweatshirt emblazoned with the words Cindy Crawford across the chest ($118) to a skintight lace-up dress ($118) start out as ideas brainstormed in a group session that are then whittled down by Aflalo and a handful of colleagues who poll the rest of the staff of more than 250—mostly women in their 20s and early 30s, a.k.a. Up to 2/3 of our sustainability impact happens at the raw materials stage—before the clothes have actually been made. Things have been tough. A few years ago Yael Aflalo, an entrepreneur and former model who in 2009 launched her Reformation label in the back room of a store in Los Angeles, found herself in … © 2020 Condé Nast. November 2020. In celebration of Earth Month, we wanted to give people the opportunity to do some good for their community, their planet, and their wardrobe. Cofounder Yael Aflalo tells Emily Holt the secrets to cult success. Our goal for 2020 is to have 100% of our team meet or exceed living wage. A few years ago Yael Aflalo, an entrepreneur and former model who in 2009 launched her Reformation label in the back room of a store in Los Angeles, found herself in an uncomfortable dinner-party conversation. Reformation was founded 11 years ago to bring sustainable fashion to everyone. Site by Mere. Following the example of Paul and Luther, our teaching of the gospel will be deficient if it’s part of our family catechizing, but not part of our family culture. Our next focus will be to go deeper at the fiber, forest, and farm level. Yael Aflalo, near Reformation’s Lower East Side store, in pants by the brand, an Ellery top, and Tory Burch boots. Then we calculate how much Reformation saves compared to conventional clothes bought in the US. Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. Ad Choices. The Reformation, in particular, gives me a starting point. Aflalo, who dropped out of both UC Berkeley and the Fashion Institute of Design and Merchandising, does this via a design process akin to crowdsourcing. I was like, ‘Huh?’ ”. By March, COVID-19 became a global pandemic. But in January we realized the Coronavirus was going to turn parts of our supply chain upside down. She figured that since Reformation repurposed girly dresses from flea markets and vintage shops, hand-sewed them with new flourishes, and resold them in one storefront, it was already sufficiently green. Just as impressive as her ambition to make socially responsible and relatively fast fashion (new collections, like a recent collaboration with French street-style star Jeanne Damas, are released weekly) is her ability to create clothes that appeal to such a wide variety of cool young women. The brand’s tag line—“We make killer clothes that don’t kill the environment”—means that best sellers like a maxi wrap-dress ($258) and an off-the-shoulder crop-top ($58) are made from deadstock fabric or sustainably sourced material manufactured abroad. “Karlie is very fashion, but she’s also very ethical and earnest,” Aflalo says. “The Internet has a really crazy carbon footprint,” Aflalo says. We will continue to do the hard work needed for immediate survival, and we won’t lose sight of the long-term vision for sustainable fashion. We teamed up with thredUP to donate over 1,000 Ref pieces, and 30% of the sales from each item will go to Feeding America. Calculated for fabrics used in Q1 2020. All rights reserved. “You buy clothes because you really want them. Karlie Kloss, a Reformation investor, is in talks to collaborate with Aflalo on a capsule collection, cementing the label’s It status. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Fiber selection also affects how you’re going to wash the garment and potentially recycle it one day—both important factors to consider when it comes to the environmental impact. Reformation has long been a darling of millennial shoppers due to its sustainability-centered marketing and LA cool girl aesthetic.But as the United States erupts in … Reformation was founded 11 years ago to bring sustainable fashion to everyone. Reformation’s distinctly of-the-people ethos, along with its mission to create conscientiously, isn’t a mere business differentiator: It’s the whole point. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. [1] We offset our footprint 100%, but always push for better materials, factories, and operations to keep our footprint as low as possible. *This includes RefVintage, Rent-the-Runway, and thredUP. That’s why we partnered with the City of Los Angeles and Mayor Eric Garcetti on, United Nations sustainable development goals, The fashion industry has a major impact on the global economy and the environment. It’s a mission we’ve been focused on ever since, and over the years we’ve tackled more complex sustainability issues. Be a part of the revolution with Reformation. At Ref, we will do everything we can to keep our commitments to our team, our partners, and to our sustainability goals. RefScale tracks our environmental footprint by adding the pounds of carbon dioxide emitted, gallons of water used, and pounds of waste generated. Our first quarter hasn’t gone as planned. The Radical Book for Kids: Exploring the Roots and Shoots of Faith, Pass It On: A Proverbs Journal for the Next Generation, Radically Different: A Student’s Guide to Community, ← Timothy George: Reformation Theologian and Churchly Theologian, The Heidelberg Catechism: A Reformation Legacy of Comfort →. There is actually enough clothing and textiles in existence today to meet our annual demand globally. 5,685 lbs of fabric scraps sent to be up-cycled. We want to be able to answer “who made our clothes” at every level of the supply chain to ensure positive environmental and social impacts of our stuff.

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